The arrival of summer implies many things. Consumers change their habits, go on vacation and modify their consumption patterns. Brands and companies have to adjust to these changes, but they must also take into account everything that summer implies in terms of risks (they have fewer staff, they tend to think that summer is less important) and opportunities. Summer should be taken advantage of, but for this you have to play with the most appropriate weapons for these dates.Just as at Christmas you play with the determining elements for the Christmas campaign, in summer you have to take into account the special characteristics of this period. Brands and companies have to adjust their messages to summer codes and have to position themselves based on what their consumers do in summer.
In summer, after all, we consume content differently, we use some services more than others and we give more importance to some elements E-Mail-Datenbank kaufen compared to others. And so it is not surprising to discover that during the summer advertising on certain mobile services grows.That is what a study on advertising and navigation services has just shown. During the summer, as it is vacation time, there are more trips, which means that navigation systems are used much more. Map applications are therefore popular in summer and become the element of interest for advertisers.
The most popular apps on the market, such as Google Maps and Ware, have started to have new advertising services. The logic is, therefore, and since they publish in marketer, that in summer more ads are seen on these devices.The data from the studies allow marking these questions. According to marketeer data for the US market, 66% of smartphone app users use a navigation or mapping app at least once a month.